![]() To go the next step, make sure that your application lands in their inbox.įorbes recently published an article about a cover letter that Wall Street bosses are calling “the best cover letter ever.” To really impress the reader, research the company and include one or two facts about the business that relate to the position you’re applying for (for example, “I read in Canadian Business that you won the Xyz Award for the best creative marketing campaign last month”).Ī cover letter offers the opportunity to directly address the reader, so if it’s not listed on the job posting, use your resources (Google, LinkedIn, a telephone) to find out who you need to address your letter to. Be sure to clearly state the position you are applying for, the main skills required for the position and how your work experience demonstrates that you possess those skills. Whether it’s a human or a computer reading your cover letter, including key words from the job posting will show the reader that you’ve done your homework. Here are three things to consider when creating a winning cover letter. However, unless you are told not to include one, cover letters are a job search must do. Especially if you’re starting it with “To whom it may concern.”Īccording to a Forbes article written by a recruiter with 15 years of experience, many recruiters “almost never” read the cover letter. To whom it may concern, your cover letter probably isn’t being read. ![]()
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